Event Evaluation

Key areas of Evaluation

1. Customer satisfaction
2. Sponsorship evaluations
3. Economic impact assessments
4. Host perceptions of the event

Reasons for evaluating

• Results can be presented to sponsors
• Presentation to future funding bodies
• Capture and reflect the atmosphere of the event
• Used when organising the next event

Post-event evaluation

• Refer to and compare with the original planning checklist
• Feedback on experiences from players, spectators and others involved
• Comprehensive plan with records of both positive and negative reports
• Allow an independent party to assist with an official impact study

Analysis Report

• Aims and objectives of the event evaluation
• Successful and unsuccessful aspects of the event
• Variety of perspectives and responses
• Collection of press clippings and photographs
• Financial statements of the event
• Promotional or publicity material relating to the event
• Recommendations to consider for future events

Generic Objectives

• Attendance - audience count 
• Demographic reach - surveys
• Media coverage - publicity and advertising
• Income - financial statements