Marketing

MARKETING (unit 2 SPSP)

1. Product
2. Price
3. Place
4. Promotion

SPONSORSHIP EVALUATION REPORT (unit 3 SPSP)

1. Objectives of the project
2. Participation data
3. Measurement of skills and performance
4. Photographic evidence
5. Media coverage
6. On-site branding material
7. Any personal research you may have carried out

6 GOLDEN RULES FOR SUCCESSFUL SPONSORSHIP PROPOSAL (unit 4 SPSP)

1. Define your organisations membership and audience
2. Identify rights and benefits to sell to a sponsor
3. Locate and target the right companies with the right target audience fit
4. Price the sponsorship competitively
5. Make sponsors aware of your existence and your attributes
6. Complete the sale through negotiation

SPONSORSHIP PROPOSAL OUTLINE (unit 4 SPSP)

1. Cover letter
2. Overview
3. Objectives
4. The investment
5. Sponsorship benefits
6. Target market
7. Exclusivity
8. Servicing the sponsors' needs
9. Evaluation strategy
10. Conclusion

SPONSORSHIP PROPOSAL CHECKLIST (unit 4 SPSP)

1. A concise description of the opportunity
2. The dates or times the sponsorship will be valid
3. Estimated attendance
4. Estimate of media exposure
5. Estimate value of all exposure
6. A brief background on the rights holder

SPONSOR SERVICING (unit 5 SPSP)

1. Obligations to your sponsor
2. Sponsor's obligations to you
3. Acknowledge your sponsor
4. Signing a new sponsor
5. Principal sponsor
6. Naming rights

FUNDRAISING (unit 6 SPSP)

1. Why do fundraising? 
2. What are you fundraising for?
3. How much do you need to fund raise?

PROMOTING THE FUNDRAISER (unit 6 SPSP)

1. Send a news release to local media
2. Direct mail
3. Print advertising
4. Sponsor a local e-newsletter
5. Banner ads
6. Create a facebook page
7. Create a blog
8. Video
9. Flyers
10. Twitter
11. QR codes
12. Photography
13. Create useful partnerships

STEPS FOR A SUCCESSFUL FUNDRAISER (unit 6 SPSP)

1. Purpose
2. Fundraising goal
3. Budget
4. Leadership
5. Target audience
6. Set-up
7. Marketing
8. Sales
9. Practice
10. Thank you's