Sunday, 31 May 2015

Event Evaluation

Key areas of Evaluation

  1. Customer satisfaction
  2. Sponsorship evaluations
  3. Economic impact assessments
  4. Host perceptions of the event

Reasons for evaluating

  • Results can be presented to sponsors
  • Presentation to future funding bodies
  • Capture and reflect the atmosphere of the event
  • Used when organising the next event

Post-event evaluation

  • Refer to and compare with the original planning checklist
  • Feedback on experiences from players, spectators and others involved
  • Comprehensive plan with records of both positive and negative reports
  • Allow an independent party to assist with an official impact study

Analysis Report

  • Aims and objectives of the event evaluation
  • Successful and unsuccessful aspects of the event
  • Variety of perspectives and responses
  • Collection of press clippings and photographs
  • Financial statements of the event
  • Promotional or publicity material relating to the event
  • Recommendations to consider for future events

Generic Objectives

  • Attendance - audience count 
  • Demographic reach - surveys
  • Media coverage - publicity and advertising
  • Income - financial statements