Key areas of Evaluation
- Customer satisfaction
- Sponsorship evaluations
- Economic impact assessments
- Host perceptions of the event
Reasons for evaluating
- Results can be presented to sponsors
- Presentation to future funding bodies
- Capture and reflect the atmosphere of the event
- Used when organising the next event
Post-event evaluation
- Refer to and compare with the original planning checklist
- Feedback on experiences from players, spectators and others involved
- Comprehensive plan with records of both positive and negative reports
- Allow an independent party to assist with an official impact study
Analysis Report
- Aims and objectives of the event evaluation
- Successful and unsuccessful aspects of the event
- Variety of perspectives and responses
- Collection of press clippings and photographs
- Financial statements of the event
- Promotional or publicity material relating to the event
- Recommendations to consider for future events
Generic Objectives
- Attendance - audience count
- Demographic reach - surveys
- Media coverage - publicity and advertising
- Income - financial statements
